The winning campaign was put together by members of the community with the help of 12 school children enlisted from St James’ School in Millom. The campaign aimed to help recruit GPs to the geographically isolated town when there was a shortage of Doctors and other advertisements were unsuccessful.
Alison Redshaw, Practice Manager at Waterloo House Surgery said:
“We are delighted with winning the award; this different and exciting way of advertising has brought us new GPs. The recruitment video and award shows how fantastic it is when everyone works together.” tweet
Karen Kyle, Assistant Director (Strategy & Contracting) and Listening into Action Sponsor University Hospitals of Morecambe Bay NHS Foundation Trust, added:
“The local Community Initiative of the year award, is recognition of 12 months of innovation, creativity, hard work and determination by the Millom Community, the practice and the Alliance. tweet
The Alliance has found creative solutions to recruit GPs, engage the local community in health messages and to inspire everyone to be involved in improving health care for the local population. It has been truly inspiring – well done to everyone involved.” tweet
Teacher Caroline Reed, who created the children’s part in the video explained:
“This whole experience has been such a positive one for the children and an excellent example of what can be achieved through working together. I hope it inspires them and gives them confidence in the future to do more. Everyone who took part in the making of the GPs for Millom video has contributed to this wonderful achievement; not just the award but the greater reward of new doctors coming to work in the town. I’m hoping the award will be placed in the new extension to Millom hospital where it will be a reminder of what this community achieved together for generations to come.” tweet
The standards of the shortlisted entries in the category were extremely high and for Millom to win is a real testament to the work that is taking place in the town. The award has given local and national recognition for the fantastic innovation work that is continually developing.
Ian Reed, from Millom Health Action Group said:
“It was fantastic to receive the UK Public Sector Communications Award on behalf of the Millom Alliance for Community Initiative of the Year ‘GPs for Millom’. We all had a very special evening at the Emirates Stadium in London and were very proud to be representing our community. This shows just how far we have come together and is recognition for the GPs, Cumbria Partnership Foundation Trust and all the community that have been involved and contributed to making the Millom Alliance such a success.” tweet
After the success of the video campaign which helped to recruit doctors, the practice is still looking for more GP hours to provide routine general practice and the additional services that the exciting developments have brought to health care in Millom.